Our primary focus is to deliver genetically superior cultivars to conventional and organic strawberry farmers in California and around the world. We operate short-day and day-neutral breeding programs in coastal California production environments stretching from Irvine to Ventura to Santa Cruz—the ‘Strawberry Belt’. We work in close partnership with the University of California, Davis Foundation Plant Services to deliver high-quality planting stock to the nursery industry and with Innovation Access and commercial partners to advance and deploy UC-developed cultivars in diverse national and international markets.